Hyundai Genesis: The Story of Brand Building
When Hyundai decided to show the world manufacturing the finest automobiles and its related products, it branched out as Genesis. Today though a sprout of Hyundai, Genesis is a brand in itself. People across the globe do count on this brand, whenever they think of vehicles that provides all the luxury components wrapped in a finely designed framework. The journey of Genesis to get established as an individual brand took many principles and ideas that were first framed, developed and finally been materialized. “The journey was indeed a complex one”, said one of the team experts of Genesis Turnersville, and shared the story with us, which we felt worth narrating.
For the connoisseurs of luxury vehicles around the globe, Hyundai wanted to dedicate a team of talents who can combine subtle aesthetics, precise mechanisms and smooth driving and make a masterpiece. The result was the vision of evolving a new luxury wing, named Genesis. The vision is a reality today and around the world Genesis is known for carrying out the company values in the best possible ways.
In the new studio of Genesis, a new set of work ethics was framed and laid down. The visionaries working under the brand name Genesis ensured that there will be equal respect for one another whoever joins the team of Genesis. The condition they followed while building up the team is selecting individuals who nurture in themselves the quest of always looking for the best solutions for every aspect that relates to manufacturing a Genesis model. They strived to execute every action towards making an exquisite vehicle in a mindful way, that will eventually help in creating that truly aspirational models.
The brainwork behind Genesis never stops. The thoughtful minds keep themselves busy at all times in drawing the structure of the next step. They are always at work virtually with a constant pursuit of finding out the ways and means of striking the perfect balance between the aspiration and reality of both the consumers and the creative masterminds. It is a never-ending chase of achieving the unbelievable.
Genesis thrives and strives for the spirit of innovation that gets the inspiration from the closer observation of what exactly the customers expect, wish and dreams of.
Safety and Convenience
Knowing full well that the completeness, worthiness and usefulness of any vehicle lies in the level of safety and convenience it can provide, Genesis always prioritized these two aspects second to none, while putting the engineering ideas into matter. At the Genesis dealer Turnersville, we were shown how every Genesis model uses Advanced High Strength Steel to support the highly intelligent safety technologies in order to achieve almost a foolproof protection.
The brand built up with its steadfast principle of maintaining refined individuality, that will always dominate the work ethics. Genesis as a new brand wanted to make a positive difference to the experiences of the consumers whose lives involved a lot of driving. Genesis had worked hard to achieve the mission of opening up newer avenues that will constantly keep pushing forward the boundaries towards infinity.